InVitamin was founded in 2011. It's a small company and all of their products are handmade in small batches. I love companies is like this. They are committed to natural, quality ingredients. Their goal is to craft uniquely natural household and personal care products for the entire family. You can read more about the company here, inVitamin
So let's talk about the powder. It comes in a little 2.75 oz jar that looks like sand and smells like mint. The instructions say to wet my toothbrush, apply the powder, and brush normally. I wasn't sure if this was suppose to replace my normal toothpaste or if I was supposed to use this in addition to it? After reading the reviews, it says you can do either, so now I sprinkle the powder on top of my normal toothpaste. The verdict? I love it! It has a great minty taste, leaves my teeth feeling super clean, and I already notice my teeth a shade whiter. Let's not get carried away, my teeth don't look like I bleached them, but they do look whiter. I'm sure with continued use, you will see great results. It doesn't leave my mouth black and it doesn't make half the mess that the charcoal capsules make. It even comes with a little spoon in the jar so you can neatly sprinkle it right on your toothbrush!