In 1995, Brad and Susan were asked to create five essential oils blends for Bloomingdale’s holiday gift guide. In a garage on Potrero Hill in San Francisco, they got to work. Susan and Brad soon became 40 people. They decided to name their company EO® for the essential oils that were both their first products and the heart and soul of everything they create. To capture the purpose of their vision, they chose the motto: Love Life, Live Clean. Today, EO® operates out of a San Rafael facility with over 90 employees.
EO® Products
In 2012, they took their ten years’ experience and launched a line of products designed for young people and large families who had little or no choice for quality, botanical body products. Everyone™ for every body was born. Everyone™ is fun, affordable body care made for every day, every budget and every body. These products are as gentle on you as they are on the planet.
Everyone™ Products
At EO®, they research, develop, manufacture, and ship their own products. Over the last twenty years, as they grew from mixing blends in a three gallon stock pot to producing hundreds of products in their 40,000 square foot manufacturing facility, they learned a lot about the cosmetics and personal care industry. Because there are no certifications in the personal care or cosmetics industry for organic ingredients, they chose to follow the guidelines for food.
In 2004, they became a certified organic manufacturer, certified by the California of Certified Organic Farmers (CCOF).
In 2011, they became the first personal care company to be certified non-GMO by the Non-GMO Verified Project.
All of their products are USDA Organic, non-GMO, synthetic fragrance free, cruelty free, gluten free, PCR and B Corporation. Their products DO NOT contain parabens, laureth sulfate, propylene glycol, polysorbstes, phthalates or artificial colors or dyes. They even provide a Green Glossary of ingredients they use. Transparency is important to them, which is why they put this comprehensive Green Glossary together to help you understand everything that makes up EO® and Everyone™ products.
You can shop right on their website or their products are sold in 2,424 stores in 60 different states/regions. You can search here to find a store near you.
I love their story, I love their products, and I love this company. So "Love Life, Live Clean" and check out EO® today!
Hi! My name is Sara. S-a-r-a, no h because h's are ewwww (I love Jimmy Fallon's SNL "Ew!" skit) I created this blog as an eye opener to the harmful chemicals found in our beauty products. Two years ago the eyelashes in my right eye fell out. Do you know what it's like to look at someone without eyelashes? Scary! I went to the doctor, got a prescription, and they grew back. Then they fell out again. That's when I decided to learn more about the ingredients in my makeup and skincare.